There are many different pieces that must come together to keep a business running smoothly and efficiently. There are finances be managed, staff to employ, and goods and services to deliver. But another piece of the machine that businesses tend to overlook is effective marketing - reaching out to potential new customers while also retaining existing ones.

With more and more businesses needing to go online, more traditional forms of marketing are becoming increasingly difficult to implement. However, that is where email marketing comes in - a highly effective marketing strategy that combines old school marketing with the online world we live in today. In this article we will discuss the importance of email marketing and how it can work for you.

Firstly, you're probably wondering how effective email marketing even is - does it work? If statistics are anything to go by, then that answer is undoubtedly a big yes. 99% of consumers check their emails on a daily basis, and customers spend 138% more on average if they are first exposed to an email offer. Those are massive numbers! Just simply starting any type of email marketing campaign will see you reaping the rewards - but you don't want to make just "any" campaign. You should have one that is tailored just for you and your business.

There are two key factors in any good marketing campaign - your mailing list, and your content. A mailing list is basically what it says on the tin - a list of customers that you want to send your email marketing to. This can be any combination of clientele, from potential new leads to regulars, but it's important to establish exactly who you want to target with your material. Once you have that, it makes the second part much easier to implement.

The next thing on the to-do list is to actually create the content you want to be in your email. This shouldn't be something simple - like a standard work or personal email - but something that sticks out in the minds of customers and draws them in to read further. This type of content creation is used all around us on billboards, on our TVs and on websites. But it's done everywhere for a reason - because it works. It's best to work around the theme of your business itself when considering things like colours and the like, but - like an advertisement - make sure to not pull any punches and make your email stand out.

If you're looking to get a leg-up on your competition, email marketing is the way to go. The market is hot for digital content sent straight to people's devices - so why not do marketing the same way? By investing in this aspect of business, you are futureproofing yourself for the changing economic world - and doing so for the better.

AB Web Developers have the know-how and experience to craft an email marketing campaign that is just right for your business. Get in touch with us today to find out more about what we can do for you.