Copywriting 101: Definitions

Posted on Feb 05, 2020

The most important part of any business is consumers - businesses can't function if there are no consumers purchasing goods and/or services. In a world of competing companies, it's critical to draw in as many new consumers as possible while maintaining your already established audience so that you can continue to grow a community of people interested in what your business has to offer. But communicating to your audience isn't always easy, and that's why it's important to know how to copywrite.

Copywriting itself is defined as writing text specifically to be used for marketing and advertising. If you've ever written a social media post promoting a new product or service your business provides, then you've technically done some copywriting. Any advertisement you've seen on a billboard, in the newspaper or even scrolling through Facebook has been copywritten - and it gets lots of results. Here we hope to provide a few tips to improve your copywriting skills so you can better promote your goods and services to consumers.

Before you can write for your audience, you need to establish what your audience is. Every business is going to want to appeal to a different group of people depending on the goods and services businesses provide. Because of this, it's important to determine what you want your audience to be. Do you want to appeal more to younger or older people? What about families or people living alone? What interests do they have? Questions like these are good for determining what audience you want your copywriting to appeal to.

Once you've determined your audience, it's important to learn what that audience responds to. Different demographics of people look at different forms of media when consuming content - more and more youths and young adults are spending most of their time online, either on their phones or on computers. Even online however, there are different forms of online media - social media typically uses a more simplified language which includes stuff like emojis, but there are news sites that use more traditional writing styles. By analysing these forms of media, you can better understand what style of writing will appeal to your chosen audience.

Finally, when it's time to get down to doing the copywriting, being personable in your writing is the way to go. No matter the audience, when people read ads, they are more likely to be drawn in and keep interest if what they're reading is written in a way that feels directed towards them. Using words like "you" instead of "we" is a simple example of such personalisation - people respond better when they feel like an individual as opposed to just a part of a larger crowd. Whether you're copywriting for a preschool or a gardening business, making your writing personalised will benefit you and your readers long term.

Copywriting is more challenging than it initially seems, but if you know the process you can simplify it down enough that it becomes more manageable. Once you have identified your audience and picked the medium that you'll be using to communicate to said audience, promoting your goods and services is simply a matter of using wording and language techniques that are most appealing to them.

AB Web Developers can provide copywriting services for your business, so you can focus on more tasks while we handle the details. Get in touch with us today to see how we can promote your business online.