An introduction to SEO - what it can do for your business

Posted on Dec 11, 2019

Once you have a website up and running, you're already on your way to helping your business get recognised. But in order to properly grow your online presence, there is another element that should be incorporated - SEO. Short for ‘Search Engine Optimisation', it is something that any aspiring business should consider when starting out online. Let us explain the basics of what it is and how it works.

Search Engine Optimisation is actually more of a practice than any particular thing - in the simplest of terms, it is the process of increasing traffic to your website in quality as well as quantity. It sounds like quite a broad definition - and on some level, it is broad - but there are many different things that can be done to improve your website's SEO.

One of the major things to realise is that SEO is you need to focus on your targeted audience as much as possible. Looking into the specifics of what your audience is searching for online, the questions they're asking and the content they are consuming - be it web, video or otherwise - is what develops strong SEO strategies. If you don't know what your customers are looking for, how can you properly cater to their needs?

Another element key to SEO - and the complementary part to audience focus - is knowing your search engines. These are the sites that a very well known on a global scale, such as Google and Bing. These search engines' main focus is delivering the most effective results to searches put into them by people as fast as possible - which is done in two main ways.

The first is by paid advertising, where companies pay these search engines to feature their business/products on the top of searches. The other - and more sought after - method is by organic searches, where your business matches the search so well that it is placed high on the search results regardless of paid advertising. While both methods can get you more clicks on your website, it's important to make sure that your site can appear on search results more often than just from paid ads - and it has been shown that consumers are more likely to click on unique search results than paid advertisements.

This is all well and good, but you're probably thinking "this all looks a bit complex, is it even worth the time and effort?" Absolutely it can. The vast majority of online traffic is now channelled through and driven by search engines - more so than paid ads and social media posts. In order to promote your business, it's very important to draw in as many clicks as possible - and that starts from making good SEO strategies.

Here at AB Web we have an introductory SEO package that is designed to help boost your ranking in Google search results and has a number of extra benefits to go along with it. Contact us to get a quote for what we can do for your website.