A broken website kills!

It destroys your business's professionalism, affects your branding negatively, and most importantly, it costs heaps.

Did you know a broken website is responsible for up to a 30% drop in your leads generation and customers conversion?

So, what is a broken website?

"A broken website is a website that fails to achieve any of those 3 business website's key elements: professionalism, branding and conversion" - AB Web Developers

There are many aspects of a broken website, including aesthetics and usability. A few examples of a broken website is:

  • A completely non-functional website (returns 404 or 500 error code)
  • Website that is (completely or partly) unviewable on mobile devices
  • Website that has links that go nowhere or buttons that do nothing
  • Website that returns or communicates things that a normal user can't understand

A broken website looks unprofessional

Let's face it, the art of winning customers is almost always about being professional, not just in the way you serve and treat your customers, but also in the way you present your products and services. It's 2016 and everybody knows about your business through your website: it is the very first thing that brings the idea of your professionalism to your customers' mind.

If your website is broken or not mobile-friendly, regardless of whether you know it or not (some errors can only be seen by users because they actually use the site), then you might want to answer this question: How could you take care of your customers when you can't even take care of your own website?

A broken website affects branding

If you own a business, you must know how important branding is and how hard it is to maintain and improve your business branding.

Knowing that branding is tricky, and you probably don't want your customers to associate your branding with "something not working". Don't let something as small as a broken button ruins it.

A broken website ruins conversion

As a core, websites are built to achieve conversion. A high conversion rate website is one that sells a lot, or acquire a lot more customers compared to its competitors.

Normally, conversion rate is measured by counting the numbers of actions happen for whatever activity we're tracking, usually by recording the "click event" on the call-to-action button. Now, imagine that the Register button in the signup page doesn't get to any page, or the Download eBook button doesn't work on Firefox, how annoying that can be to your customers? You can assume they will ring you to notify about the errors, but in reality, people would just ignore and never come back.

A broken website costs money

Apart from the money you spent on building the website in the first place, there are actually many other expenses that come along with it, such as maintaining the website or getting it out there.

Don't waste money on getting traction from multiple sources of traffic only to see half of your potential customers abadon the site in 10 seconds.

AB Web Developers to the rescue!

At AB Web Developers, we don't only focus on building websites or custom software, we fix things too!

Our Website Maintenance & Repairs service has helped hundred of businesses eliminate all the faults and errors on their websites by proactively searching for potential bugs and fix them.

Free Website Check-up - We offer free website check-up as part of our current promotion program for 2016. Please let us know you want your website free from bugs and errors.

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AB Web Developers have always offered fantastic customer service, which is why I have been a long term customer of AB Web. Ben in particular always goes above and beyond with any of my queries (most of them silly at times) and Simon is always very thorough with his explanation at explaining things. AB Web has a great team and I look forward to continue working with AB Web in the future.

Kym Double, Director
Perth Bridal Fair

Thank you for your assistance - the services you have afforded us are always exemplary.

Simon Di Lallo, Director of Strategic Planning
Salon Express

Love the new interface and colour scheme. Well done. I am delighted with the design.

Steve Beckett, Manager
Project Airconditioning Pty Ltd

That’s perfect! Many thanks for doing these changes so promptly.

Alda Ninasivinche, Owner/Director
Elle et Lui

This is awesome guys – I'm blown away. Well done!

James Corbitt, Director
Summerstar Tourist Parks

I must say the work you’ve done is going to assist us immensely. I’ve looked at the system and it’s brilliant.

Christina Weatherstone, Administration Director

Wow what an improvement!!! Thanks AB Web for your work, it really lifts the profile of the association!

Anthea Lang, President
Metropolitan Symphony Orchestra Inc

The site looks fantastic! I honestly love the design and structure, and feel it's well-designed from a user and SEO perspective. Good job! :-)

Felicity Allen, Online Marketing Account Manager
White Chalk Road

The site looks great, thanks for your help - very pleased!

Elliot Woods, National Marketing Manager
Muzz Buzz Franchising Pty Ltd

I just want to say thanks for your work on the Pairwise Research Software. It’s looking fantastic.

Dr Stephen Humphrey, Senior Lecturer
UWA - Pair-wise

We've had a look, and it looks fantastic- even better than we could have imagined!

Christina Caithness, Business Manager
Complete Film Solutions

I very carefully chose AB Web Developers to make sure it was someone I completely trusted to provide what we have asked for. They have provided things on time and has produced a system which we are really excited about and provides incredible efficiencies

Rachel Oakeley, Solicitor
Family Law Practitioners Association of WA

Thanks for your wonderful help. It has been great to work with you this year and you have helped us achieve awesome things with our sites!

Holly Brooker, Marketing Manager
Harvey Fresh

Once again, thank you for your pleasant, prompt, friendly and efficient service. I’ll most definitely be in touch in the future to make more improvements on my website.

Karen Joesbury, Manager/Owner
Stockings Moda

Hi Andrew, we are very happy with everything! Job well done!

Rachael Ryan, Administration
Water Force WA

Excellent, all is looking great. Thanks a bunch for your help. 

Lorissa King, Sales & Marketing Development
Harvey River Estate

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